Lisa Sicard

I’m Lisa Sicard, founder of Inspire To Thrive. Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

company assets

Get Employees To Treat Company Assets Like They Own Them

We’ve all seen it—tools left out in the rain, computers treated like disposable, machines operated with more force than finesse. It’s frustrating, especially when you pay the repair bills for company assets. And it’s not because people don’t care. Most do. But there’s a big difference between caring a little and treating something like it’s […]

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pop-up shop for your small biz

Pop-Up Shop For Your Small Biz: 3 Epic Ways To Launch

As a small, budding business, you probably feel like you’re constantly walking a financial tightrope. Sometimes, it can feel like compromises are your only option for survival, and setting up an online store rather than choosing bricks and mortar is one the most apparent cost-saving options, such as opening a retail pop-up shop.  This can

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building your online presence

5 Cutting-Edge Ways To Elevate Your Brand’s Online Presence

Businesses must adapt to the digital world if they want to achieve success. This is essential for brand growth and for your brand’s online presence today. Millions of businesses worldwide compete for proper attention, and hundreds in local areas are also vying for the best position in the race. Standing out requires plenty of creativity

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cost effective strategies

5 Most Cost Effective Strategies For Your Small Business

Are you thinking about making changes to strengthen your business’s position? If so, you should consider how to make these changes the most cost effective in the coming year. Here are some possibilities you might not have considered to run your small business using the most cost-effective strategies. What Is The Cost-Effective Definition? The definition of cost

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Digital Assets and the Future of Finance

Digital Assets and the Future of Finance: Navigating Lessons

The world of digital assets and the future of finance are growing exceptionally quickly, and more people are getting involved in digital assets and the future of finance, particularly cryptocurrencies like Bitcoin and Ethereum. These digital currencies are no longer just for technical experts; they are becoming essential to the global financial system. However, navigating

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how to obtain customers

6 Smart Ways Learning How To Obtain Customers Today

Learning how to obtain customers for your small business may be daunting. But if you have a few prospects ready, you can ease them into your business as clients. Understanding how to obtain customers effectively can transform your business journey. Many businesses begin by doing one thing for someone, then for someone else, and then

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