I’m Lisa Sicard, founder of Inspire To Thrive.
Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

physical advertising

Leveraging Physical Advertising: 7 Types of Ads With Big Impact

Make no mistake – if you’re a business of any kind, you want to do all you can to leverage the benefits of an increasingly digital world. This means doubling down on aspects like social media marketing and video advertising and maintaining a great-looking website that’s easy to use.  There are still several excellent physical […]

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outsourcing the right tasks

Are You Outsourcing The Right Tasks for Your Small Business?

Every successful business outsources. But are you outsourcing the right tasks for your business? Is outsourcing growing your small business? It’s essential to choose the right tasks to outsource. Some tasks are more suitable for you to keep doing yourself or to delegate to employees. This post explains when (and when not) to outsource business

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dental insurance

Why Offering Dental Insurance is a Smart Move for Employers

In today’s fiercely competitive job market, benefits packages serve as strategic imperatives, fundamentally shaping the landscape of talent acquisition and retention. Dental insurance stands out among these offerings as a pivotal component, steering potential and current employees’ decisions. By adopting dental insurance for employers, companies go beyond ticking a box; they uphold a commitment to fostering

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lower expenses

Lower Expenses with Latest Small Business Trends of 2026

In this guide, I’ll outline key small-business trends to embrace to reduce expenses. Today, costs remain high, as is the cost of living. More and more business owners are looking for ways to save money without lowering the quality of the services or products they provide to customers. Monitoring trends and changing ways of working

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