Lisa Sicard

I’m Lisa Sicard, founder of Inspire To Thrive. Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

lower expenses

Lower Expenses with Latest Small Business Trends of 2026

In this guide, I’ll outline key small-business trends to embrace to reduce expenses. Today, costs remain high, as is the cost of living. More and more business owners are looking for ways to save money without lowering the quality of the services or products they provide to customers. Monitoring trends and changing ways of working

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keep customers in the loop

Keep Your Customers In The Loop During Big Changes In 2026

Change is inevitable in business, and it comes in many different forms, from rebranding to relocating or adding a new product. Whatever it is, even if it’s exciting for you and good for your business, it can sometimes leave your customers feeling confused, unsure, or even overlooked if you don’t handle it correctly. In other

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how can we start a small business?

How Can We Start a Small Business That’s Terrific In 2026?

My son asked me last year, “How Can We Start a Small Business Heading Into 2026?” He was interested in starting a business for the upcoming year. Starting a small business in 2026 requires careful planning and a solid strategy to navigate the ever-evolving business landscape. With the right approach, entrepreneurs can use emerging trends and

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next-level marketing

Next-Level Marketing: Strategies to Transform Your Biz Reach

Next-level marketing takes your business to the next level. Personalized marketing is also central to successful campaigns in this era of fierce competition. Messaging designed particularly for the audience’s needs, preferences, and behaviors helps businesses convert them as quickly as possible. Capabilities such as customer relationship management (CRM) systems and data analytics empower companies to segment

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