Making your small business memorable isn’t necessarily about flashy logos or a catchy slogan. It’s deeper than that.
People recall how you made them feel, what made them laugh, and even what made them raise an eyebrow (in a positive sense). Wherever there is copious sameness online and offline, adding a pop of quirk can be helpful.
Let’s discuss five unconventional yet highly effective methods for keeping your brand in someone’s head long after initial contact as a business to remember.
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Being Memorable
Being memorable for a business means standing out in a way that customers can’t forget. It’s not just about having a catchy logo or a clever slogan—those things help, but they’re not the whole picture.
It’s about how people feel when they interact with your brand. Are you solving their problems in a way that’s simple and effective?
Are they talking about your product or service to their friends because it made their life easier or better?
A memorable business creates trust and emotional connections through practical solutions, consistent experiences, and genuine care. It’s about making people think of you first when they need what you offer—and then making that decision feel like the easiest one they made all day.
1. Give Your Brand a Personality. And Stay Consistent with It
The world does not require another cookie-cutter small business that states, “We care about quality.” Everybody states that. But how many state it with style, wink, or even a dash of sass?
Imagine your company is a person. Is it a sarcastic person? A wholesome person? A dramatic person? A dry person?
Whatever the tone, own it and stick to it. Use that tone in your emails, boxes, and even voicemail greetings. The more authentic you are, the more human your brand becomes, and that’s where your audience begins to connect with it.
2. Do Something Unexpected To Make Business Memorable (Just Enough Surprise, Not Confuse)
Here’s a crazy idea: What if your receipts made jokes? Or your packaging had a small collectible sticker.
Or your “thank you” emails were poems. These small surprises don’t cost a lot, but they produce moments worth sharing — worth remembering.
Being memorable is not about being quirky for the sake of being quirky. It’s about being authentic to who your business is but not taking yourself too seriously. A sense of fun or a completely unexpected place to touch can tell customers, “Hey, we’re listening, and we want this to be fun.”
That moment of surprise can transform a routine transaction into a smile-inducing experience. My husband and I received flowers from Chewy when our dog passed away last year.
We never forgot that, and now we have a new puppy named Stella.
3. Welcome Customers into Your World
We all want to feel like insiders, so why not give them a behind-the-scenes view? Rather than the typical slicked-up posts, record a voice note with your crew brainstorming something absurd.
Or go live attempting (and perhaps failing) to hang your new sign. You’re not just marketing something – you’re taking them on your journey. When they ride with you, they feel like they know you.
4. Get Your Company to Smell, Sound, Or Even Feel Something Specific
All right, this one’s a little unconventional, but it works.
Most brands concentrate on what we can see with our eyes. But imagine if your store smelled like freshly popped popcorn every time a customer walked in. Imagine your voicemail playing a catchy tune in customers’ minds like a piece of gum stuck on a shoe. Imagine your package feeling a specific texture every time: soft, smooth, or strangely pleasant.
Sensory branding is not only for large companies. It’s more powerful for small businesses, as nobody is expecting it.
All of a sudden, that smell, noise, or texture becomes a part of your business’s “vibe. “Every time a person experiences it again, you will be instantly in their head. Sneaky, perhaps, adequate, undoubtedly making your business memorable.
5. Embrace Your Quirks – Loudly and Proudly
Here’s the reality nobody likes to admit: perfection is overrated. It’s usually the quirky little tics, bizarre routines, or cringe humor that humans are most fond of.
So, if your crew always eats tacos on Tuesdays and shares it on Instagram, or a persistent kitten keeps knocking over your product stands, own it. These habits tell a story, and that becomes part of your brand character. You’re no longer just a company but a character everyone cheers for.
And the wild thing? These personal details linger much longer with folks than your mission statement ever will.
Engaging Brand To Make Your Business Memorable
Oh, and here’s where we get a little techy. When you create an engaging and human brand, it gets talked about.
People link to you; they tweet your content, and they tell their friends your name when their friend asks them to recommend something. All that organic attention is excellent for SEO, as it helps you come up in search results more often with less begging for clicks.
Memorable branding online also helps, particularly with good SEO for visibility.
Conclusion: Let Your Quirkiness Show To Make Your Business Memorable
Running a small business is not all about being the greatest — it’s about being irreplaceable. Often, that happens because you’re being yourself in a sea of imitation.
Be different because you’re different. That is what one never forgets.
