Has it ever occurred to you that the plans that you put in place in your business may not work? The business plan you set up when you first opened your business might help you to consider your goals and help you to get there. But what’s your plan B if your marketing strategies just aren’t working? Maybe you have made some common mistakes in digital marketing.
All of that initial planning that you put in place wouldn’t matter because you didn’t plan for things going wrong. Psst – no one ever does!
Planning To Avoid Common Mistakes in Digital Marketing
A business needs contingency planning, and that means having a backup for things not working the way that they were always supposed to work. We live in a digital era now, which means that a large focus of planning for your business may have been on your digital marketing strategy – and rightly so!
Digital marketing is a must for any business looking to make improvements and get their name out into the world.
If you don’t have the right digital marketing strategy in place, then you likely won’t have the best digital marketing services helping you to maintain it. If you are seeing things going wrong in your marketing, then you need to know what it is so that you can make the right changes as fast as possible.
Below, we have some clear signs that your digital marketing strategy just isn’t working for you.
You’re Not Seeing The Numbers
Are you pushing out social media posts and videos and not getting the engagement you need? You’re not alone in that! The biggest sign that something isn’t working in your marketing strategy is that no one is engaging with the message that you’re putting out there.
If people want your products or services, they’re going to engage with your content and your social media. If your strategy isn’t correct, then they’re not going to see any of those posts.
Low engagement is a key sign that your digital marketing planning is going wonky somewhere.
Learn how to use Unconventional Ways to Drive Audiences Towards Your Content from my friend Anthony’s blog.
Common Mistakes in Digital Marketing That Make You Invisible on Google
You tell people to Google you and they come up with nothing. You should be able to sit on the first page of the search engine results pages, and if you aren’t, then it’s clear that you’re not getting the traffic you need.
If your traffic numbers are low, then you cannot expect to get the people that you need. Your website traffic numbers will show how many pages the site has been visited by outsiders.
You don’t have the right audience You should be able to attract the right audience with your website, but if you’re not getting the clicks from the audience you need, then there’s something going wrong!
One of the best ways to tell you’re not attracting the right audience is that the bounce rate is high on your website. That is unless, of course, they are purchasing right away! (Then a good bounce rate is high!)
Your Conversions Are Low
The whole goal of your marketing strategy is to convert visitors to your customers. When you check the clicks on your website, you should be able to see whether people are clicking and not buying what you’re selling.
Is the copy not right or are the images poorly inserted on the page? Maybe the meta description is not clearly defined. Look everything over to analyze what could be wrong.
You may be able to spot some common mistakes in your digital marketing by looking things over on your mobile device vs. your desktop.
No Call To Actions
However, if you’re not seeing the results you want, it might be because you’re making one (or more) of these common mistakes in your digital marketing content:
1. You’re not including call-to-actions in your content.
If you’re not telling your readers what you want them to do next, they’re likely not going to do anything at all. Every piece of content you create should have a clear call to action that tells the reader what they should do next. Otherwise, you’re just wasting your time and theirs.
2. You’re not being specific enough.
When you’re creating content, be as specific as possible. Don’t try to appeal to everyone – it’s impossible and you’ll just end up sounding like everyone else. Know who your ideal customer is and create content that speaks directly to them.
3. You’re not making it easy to take action.
If you want people to take action, you need to make it as easy as possible for them to do so. Include links to your product or service page in every piece of content you create and make sure those links are working properly.
If you’re driving traffic to a landing page, make sure the form is easy to fill out and the thank-you page is set up correctly. The easier you make it for people to take action, the more likely they are to do so.
4. You’re not measuring your results.
If you’re not tracking your results, you won’t know what’s working and what isn’t. Make sure you’re using Google Analytics or another similar tool to track things like page views, time on site, bounce rate, and conversions. This data will help you adjust your digital marketing and avoid common mistakes.
You Are Not Investing in Your Digital Marketing
One of the biggest common mistakes in digital marketing is not investing in your own small business. Either with SEO or digital ads, you will need to invest some money to make money!
It will be nearly impossible to gain traction in your digital marketing without some investment in it.
What common mistakes in digital marketing have you made? I’d love to hear about them so we can discuss them in the comments below. Mine was to not have a clear call to action in every post or page of my website.