keep customers happy

What Actually Keeps Customers Happy To Do Business With You?

If you are keen to make sure that your business is operating well and that it has a bright future, it’s always worth putting more and more focus on the customer. When you know what keeps customers happy,  the better a position the business will be in.

So the natural question is: what is it that actually works toward keeping customers happy?

In this post, we are going to take a look at some of the important concerns for how to keep customers happy for all kinds of businesses.

Speed Of Service Keeps Customers Happy

Most people would agree that the speed at which they are served is a really important part of all customer service. There is a balance to be struck here: you don’t want to rush people through the process. However,  you do want to make sure that they are being seen as soon as possible, so it’s vital to get that right.

There are many tools modern businesses can use to achieve this, such as the urgent care online check-in that we are all used to knowing when we go to the doctor. Make sure that you are making use of these in your own business.

Functional Help

When your customers need help, they want you to actually be able to provide it. Not merely saying you will and then doing something else.

This is otherwise known as functional help, and it’s one of the most commonly-touted things that customers want to see more of when they are receiving customer service of any kind.

You should make sure that you are doing all you can to offer this kind of help. It is going to make a considerable difference to how your customers feel.

do what you say
Be sure to do what you say you will do for customers.

Low Prices Keeps Customers Happy

Of course, being able to offer your customers low prices will always help them to be happier with the service. It’s vital that you are doing all you can to make sure of this.

Low prices are not necessarily always possible to promise. You should at all times endeavor to make this a reality as much as you possibly can.

If you can keep your prices as low as possible, that is going to help a great deal when it comes to making sure that your customers are happy on the whole.

This is especially true with today’s high inflation rates. Prices are going up everywhere. You may have to increase yours to stay in business but if you keep the increases small that will be helpful to your customers.

Solve Customers Problem

When a customer is facing a problem, they want two things: first, that the problem gets solved as quickly as possible, and second, that it gets solved correctly.

keeps customers happy
By solving problems your business keeps customers happy.

If you can do both of those things, you will have a loyal customer for life. Here’s why:

Solving the Problem Quickly

When a customer has a problem, they want it fixed yesterday. The sooner you can solve their problem, the better. Not only does this show that you care about your customers and their satisfaction, but it also shows that you are efficient and capable of handling any issue that may come up. This instills confidence in your customer and makes them more likely to continue doing business with you.

Solving the Problem Correctly

It’s not enough to simply solve the problem; you have to solve it correctly. This means taking the time to understand the issue from the customer’s perspective and finding the best solution for them—even if it’s not the easiest solution for you.

Correctly solving a customer’s problem requires empathy and expertise. You have to be able to put yourself in their shoes and see things from their perspective in order to find the best solution for them.

At the same time, you have to have the knowledge and experience necessary to know what that solution is. Balancing these two things is not always easy, but it’s essential if you want to keep your customers happy and loyal.


You of course want your customers to be loyal to the business, and in return, they want a certain loyalty as well. The loyalty that customers are usually hoping for is one that means that you are keeping your word. Not only that but delivering on your promises.

You might find that adopting an approach of under-promising is a very simple way to ensure this.

However you do it, though, strong loyalty is something that is going to really keep your customers on board for the duration. That is what you should be aiming for here.

customer loyalty
By keeping customers happy they return to your business over and over again.

Your Turn

Those are just some of the major things to make sure you are providing your customers with to be happy. What are you doing for keeping customers happy? I’d love to hear about it in the comment section below.

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