Honestly, the business world is just flat-out unpredictable at times. Generally speaking, facing negative publicity is almost inevitable. It’s also one of the big challenges out there. Whether it’s a customer complaint gone viral or an unforeseen crisis, bad Public relations can be a daunting challenge.
Consumers want to support businesses they actually trust, and while major companies can basically destroy the world and have all the negative PR in the world and still come out unscathed, it’s not like that for the little guy- the small business.
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What To Do?
However, the true test of a business lies in its ability to navigate the storm and emerge stronger on the other side. So, what do you do if your business receives bad public relations?
Well, this is something that hopefully will never happen to you. There are solutions. Honestly, there are plenty of solutions, from crisis communications services to reaching out with a personal message on social media.
But honestly, you just never know what the future might bring, so it’s best to have an idea in advance of what to do.
So, with that said, let’s go ahead and dive into a strategic guide on handling these situations with grace and resilience.
Be Transparent and Quick
Speed is of the essence in PR crises. Basically, the longer you wait, the worse it’s going to reflect on your business (and you as a business owner), so these are things that you seriously don’t want to deal with.
So, you’ll need to craft a prompt and transparent response that addresses the concerns raised. Seriously, do this ASAP!
But you should also acknowledge any mistakes made, express genuine concern, and outline the steps your business is taking to rectify the situation. Do not shift blame; just be entirely honest about the bad public relations matter.
Take Responsibility for Bad Public Relations
Is your business at fault? Are you truly at fault for what happened? If you answered yes to these, then go ahead and take responsibility.
A sincere apology goes a long way in demonstrating accountability. It really does, and businesses can bounce back quickly, too. So, you’ll need to avoid deflecting blame and focus on the steps you’re taking to address the issue and prevent its recurrence.
This was already mentioned above, but you need to accept what happened and you’ve done it again, only if you are responsible for this.
Monitor Your Online Reputation
So, you’re going to want to invest in online reputation management tools to monitor mentions of your brand across various platforms.
It’s best to address negative reviews or comments professionally and strive to build a positive online presence.
Keep Engaging During Bad Pubic Relations
This one is going to be tough, especially if you’re being hit with waves upon waves of threats, bad comments, insults, you name it. While you don’t have to respond to everything, you’re still going to want to actively engage with your audience during a PR crisis.
When you can, try to respond to questions, comments, and concerns with empathy and transparency. It’s truly best to just have open communication that demonstrates your commitment to addressing the issue head-on.
Conclusion: Fixing Bad Public Relations
When faced with bad public relations disasters, it’s essential to act quickly and decisively. Address the issue head-on, whether it’s through a public statement, a press release, or direct communication with your audience.
By demonstrating a proactive approach, you can mitigate the impact and show your commitment to resolving the situation.
Have you had to deal with bad public relations for your small biz? I’d love to hear your experience in the comments below.4 Ways To Handle Bad Public Relations In Your Small Business Click To Tweet