Importance of Follow Up Emails / Calls for Small Biz

Doing follow up with your clients either by email or phone is of great importance for your small business. It shows that you care about them.

Not only that, but more customers will stick with you if you are in contact with them more often than your competitors.

follow up email or calls with your clients

Yes, your competitors are out there too trying to take away your business from your clients.

Doing follow up with your clients either by email or phone is of great importance for your small business. It shows that you care about them. #smallbiztips Click To Tweet

Which Method Works Best for Your Customers?

Even better, know which way your clients like to be contacted. Some people prefer email, while others prefer an old-fashioned phone call. And the younger set may prefer text messages as their means of communication.

Everyone is different so be sure to get to know them well enough to know their preference of contact. Or, just ask them. They will appreciate your concern for their time.

Everyone is short on time these days so don’t waste their time with a daily barrage of calls and emails.

Everyone is different so be sure to get to know them well enough to know their preference of contact. #Followup Click To Tweet

Why Follow-Up?

Following up with your clients gives them a chance to ask you questions. Not only that, but you can ask them questions too. Are they happy with your products and services? What could you or your business do better for them?

You can learn a lot about your clients by doing follow-up calls and emails. Therefore, you may learn about a new need they have. You may be able to upsell them with their needs. But if you do not make a follow up email or call then you will not know.

ask questions when you follow up with clients

Provide Great Customer Service

When you follow up with people you are providing great customer service. Just be careful not to become a pest by following up daily. Be persistent but not pesty!

Most people love getting attention especially from those they make purchases from. Don’t you love receiving a card in the mail from a business you do business with? It can make you feel more special.

My friend Ilka got me started on Send Out cards, not just for business for personal use too. You can send birthday wishes, sympathy cards and much more. You can even pick out a special gift to go with the Send Out card.

Just be careful not to become a pest by following up daily. Be persistent but not pesty! #followup Click To Tweet

Learn What They Want Next in Follow Up

This is very important. Learn what they want or need next from YOU. Yes, your business should understand what your client’s needs are going forward.

As a matter of fact, how else can you help them in the future, right? By chatting with them on email or the phone, if not in person, ask specific questions of them. Did your business fulfill their needs?

Where do they see their business next year? What will affect it? Have their needs changed?

And lastly, what keeps them up at night? Maybe you can solve their problem and help them sleep better. That would put you ahead of the competition that is calling them all the time.

Tips If Your Customers Don’t Get Back to You

Maybe it’s the tone of your voice or the email headline. Sometimes, if you try to hard it comes out in your voice. Be sure to remain friendly when leaving voice mails. Keep it short and sweet. No one has time to listen to a long story on a voice mail.

If you are sending emails maybe note it is a time sensitive question you have in the headline. Again keep it short and simple.

People have a hard time responding to a long email. If it is a short email they are more likely to respond. Research backs this theory up with 50-125 words being the sweet spot.

Also, consider adding some emotional words from your heart into your email as well and ask at least one question. If people are asked a question they are more likely to respond to the email.

If it is a short email they are more likely to respond. Research backs this theory up with 50-125 words being the sweet spot. #emails Click To Tweet

Your Follow Up

How do you follow up with your clients? I’d love to know more in the comments below. I’d love to know if you have some additional tips for following up for us here on Small Biz Tipster.

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