Doing follow-up emails or calls with your clients is of great importance for your small business. It shows that you care about them. You have taken the time to respond to their needs in a timely manner.
Not only that, but more customers will stick with you if you are in contact with them more often than your competitors.
Yes, your competitors are out there too trying to take away your business from your clients.Doing follow up with your clients either by email or phone is of great importance for your small business. It shows that you care about them. #smallbiztips Click To Tweet
Which Method Works Best For Your Customers?
Even better, know which way your clients like to be contacted. Some people prefer email, while others prefer an old-fashioned phone call. And the younger set may prefer text messages as their means of communication.
Everyone is different so be sure to get to know them well enough to know their preference of contact. Or, just ask them. They will appreciate your concern for their time.
Everyone is short on time these days so don’t waste their time with a daily barrage of calls and emails.
Of course, if you find that your customers prefer calls, you do need to make sure that the calls you are making are secure and allow for privacy. This will ensure that data isn’t leaked.
Furthermore, it is especially important in certain industries where calls need to follow regulations and be compliant. You can read more about this here.
Everyone is different so be sure to get to know them well enough to know their preference of contact. #Followup Click To Tweet
Why Follow-Up With Emails?
Following up with your clients gives them a chance to ask you questions. Not only that, but you can ask them questions too. Are they happy with your products and services? What could you or your business do better for them?
You can learn a lot about your clients by doing follow-up calls and emails. Therefore, you may learn about a new need they have. You may be able to upsell them with their needs. But if you do not make a follow-up email or call then you will not know.
Provide Great Customer Service
When you follow up with people you are providing great customer service. Just be careful not to become a pest by following up daily. Be persistent but not pesty!
Most people love getting attention, especially from those they make purchases from. Don’t you love receiving a card in the mail from a business you do business with? It can make you feel more special.
My friend Ilka got me started on Send Out cards, not just for business but for personal use too. You can send birthday wishes, sympathy cards, and much more. You can even pick out a special gift to go with the Send Out card.
Just be careful not to become a pest by following up daily. Be persistent but not pesty! #followup Click To Tweet
Make someone smile. Send a FREE Photo Card on me right from your phone or laptop! … https://t.co/JPx06OmEDr— Ilka Flood (@mybeachmoney) August 3, 2021
#SendAPieceOfYourHeart #MakeSomeoneHappy #SendOutLove #CardsAreMagical pic.twitter.com/kiBU5mr8aZ
Learn What They Want Next In Follow Up Emails or Calls
This is very important. Learn what they want or need next from YOU. Yes, your business should understand what your client’s needs are going forward.
As a matter of fact, how else can you help them in the future, right? By chatting with them by email or the phone, if not in person, ask specific questions of them. Did your business fulfill its needs?
Where do they see their business next year? What will affect it? Have their needs changed?
And lastly, what keeps them up at night? Maybe you can solve their problem and help them sleep better. That would put you ahead of the competition that is calling them all the time.
Tips If Your Customers Don’t Get Back To You
Maybe it’s the tone of your voice or the email headline. Sometimes, if you try too hard it comes out in your voice. Be sure to remain friendly when leaving voice mails. Keep it short and sweet. No one has time to listen to a long story on a voicemail.
If you are sending emails maybe note it is a time-sensitive question you have in the headline. Again keep it short and simple.
People have a hard time responding to long emails. If it is a short email they are more likely to respond. Research backs this theory up with 50-125 words being the sweet spot.
Also, consider adding some emotional words from your heart into your email as well, and ask at least one question. If people are asked a question they are more likely to respond to the email.If it is a short email they are more likely to respond. Research backs this theory up with 50-125 words being the sweet spot. #emails Click To Tweet
Your Follow Up
How do you follow up with your clients? I’d love to know more in the comments below. I’d love to know if you have some additional tips for following up for us here on Small Biz Tipster.