product design

Product Design Development- 4 Innovative Approaches

When you see a good product design, you know it’s a good design. Equally, when you see a bad design, you know it’s bad. What is it, though, that goes into making a design for a new product that people automatically know is good? It is just about the colors and the wording, or is there more to it than that in the production design?

What’s Product Design Development?

Product design development is all the stages involved in bringing a product from concept or idea through market release and beyond. It involves the research and development of a product to the advertising and marketing of a product.

product design development
It takes a good strategy to plan and implement a product design for your business.

Product Innovation

A good production design needs to be innovative. If customers have seen it all before, they just won’t be interested in seeing it again.

However, if you can work out a design that is completely different, something that no one will have seen before, something that tells the public that they should be interested in what you are selling, then they will at least look.

If it’s a good design as well as something different, then they will buy after they have looked. You have to get those potential customers keen on knowing more.

You should even get your packaging involved; buy packaging from and create a design from it that makes you stand out, and every aspect of what you do will be noticed.

Explain The Product

A great product design makes a product practical and useful to as many people as possible. It will be easy for you to advertise the product.

It has to satisfy a set of criteria that mean you can prove the product will be invaluable to the customer. As well as being aesthetically pleasing and a good buy, psychologically.

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Be able to explain your product design in simple terms.

Keep The Product Design Simple

Of course, a design that goes into too much detail is off-putting since it will take too long to read or understand. Keeping things simple is the best way when it comes to advertising and design work.

By keeping your product design simple, it will be more memorable, and it will be much easier to digest.


Another element of good design is that it is unobtrusive. It should be noticeable, yes, but if it intrudes too much into people’s lives, then they will simply find it annoying. Or they will try to ignore it, which is the very opposite of what you want from a good design campaign.

It is a fine line between being interesting and exciting and being too much for people to enjoy, which is why it is often a good idea to speak to someone who understands design rather than attempting to do it yourself.

Even if it costs you more in the short term, it can pay dividends later. This happens when more people like the design of the advert and come to your shop or buy your product online.


There must be honesty in any design and advertising campaign that you enter into. If you claim something that turns out not to be quite accurate – such as how powerful the item is or how valuable it is – when your customers will not be happy. There will be a backlash from false claims. It’s better to underpromise and overdeliver!

be honest about your product design is B
Be honest about your product design and what it can do for others.

In modern times, with the prevalence of social media, that sort of thing can be extremely damaging to your company. It pays to be honest, as you will have more happy customers. Not only that but positive word of mouth is a great thing for your biz.

Your Turn on Product Design

Have you had a production design of a product made before? What tips can you include here about it? I’d love to hear more in the comment section below.

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