brand mistakes

common branding mistakes to avoid

The 8 Common Branding Mistakes Making Your Brand Invisible

The brand is one of the cornerstones of any successful business. However, there are common branding mistakes being made everyday. It can dictate, in part, how easy it is to catch the attention of your customers, to urge them further down the conversion funnel, and the kind of reputation or attitude that develops around the […]

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rebranding your business

Rebranding Your Business Without Alienating Loyal Customers

Defining your brand as a business is important. But changing and rebranding your business can be just as valuable. In fact, almost 3 in 4 businesses in the S7P 100 have rebranded in their first 7 years of existence.  Rebranding can be a powerful tool for revitalization and growth. Whether it’s to reflect evolving values,

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