Startup mistakes happen to many founders. Every startup has a secret vulnerability. You know it’s lurking beneath the surface, waiting to trip you up at the worst possible moment. But identifying your weak spots early—and shoring them up—can mean the difference between a triumphant pivot and a catastrophic collapse. Mistakes Happen Mistakes in startups aren’t […]
8 Startup Mistakes to Avoid Every Founder Should Avoid Read More »
The brand is one of the cornerstones of any successful business. However, there are common branding mistakes being made everyday. It can dictate, in part, how easy it is to catch the attention of your customers, to urge them further down the conversion funnel, and the kind of reputation or attitude that develops around the
The 8 Common Branding Mistakes Making Your Brand Invisible Read More »
Defining your brand as a business is important. But changing and rebranding your business can be just as valuable. In fact, almost 3 in 4 businesses in the S7P 100 have rebranded in their first 7 years of existence. Rebranding can be a powerful tool for revitalization and growth. Whether it’s to reflect evolving values,
Rebranding Your Business Without Alienating Loyal Customers Read More »
