Lisa Sicard

Lisa Sicard has been running Inspire To Thrive for over 12 years. She helps companies manage their social media as well as provides training and consultations. She has over 30+ years of digital marketing experience and helped many small businesses grow.

customer needs

How To Understand Customer Needs And Expectations – 4 Ways

Customers are at the center of any business. In fact, businesses are built for customers, and without them, businesses may never grow. Little wonder you always hear phrases like “the customer is always right.” Customers can make or break a business. Your ability to attract customers and keep them happy rests on your understanding of […]

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how to run a small business during high inflation rates

Run A Small Business During High Inflation Rates & Interest

Can you run a small business during high inflation rates and with higher interest rates? Running a small business back in the unsure times, supply chain problems, unstable labor market, and now high inflation is a real challenge. A challenge that can bring a lot of stress and frustration. Many consider closing their business because

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boost employee morale

4 Practical Ways How To Boost Employee Morale in Your Small Biz

It often seems like nothing can stand in your team’s way when you know how to improve employee morale. Your employees churn out top-quality work, have a positive outlook, and are engaged and productive. Let’s see how to boost employee morale today. On the other hand, trying to motivate a team with low morale is

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data collection plans

Data Collection Plan: 10 Ways It Is Powerful For Your Small Biz

The amount of information the economy generates doubles roughly every 18 months. But what’s it all for? A lot of collecting data is just consumers sharing cat videos with each other. But some of it is businesses trying to gain better insights so that they can improve their processes. It doesn’t matter what industry you

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