At the beginning of the new year, you have encountered many new clients who set fitness as their resolution. When thinking about your goals for 2025, however, building a more substantial fitness coaching business that generates more money sits at the top of your agenda.
You could start an app for fitness coaching to help clients stay fit on the go. This may seem a difficult task, especially if your schedule is already packed.
However, you have several options. Here are eight that you may want to use in 2025 and beyond.
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1- Hire PTs To Work For You
You’ve already built a solid blueprint for how to win clients and deliver meaningful fitness programs. If you’re turning local customers away due to a lack of time, hiring others to work for you may be time.
By teaching these physical therapists to follow your blueprint, you can grow your company’s client base to reach the next level.
Your employees get a steady flow of customers while you get a commission from what they earn. It doesn’t have to be you versus the world; this is the perfect example.
2- Sell Fitness Products
When clients trust you with their fitness strategies, they will probably trust you with nutritional advice, too. This is the perfect time to release a product line to create an entirely new revenue stream.
Experts like TCI can provide turnkey fitness nutrition coaching solutions. This allows you to deliver quality items that also carry your brand.
It can be the ideal way to turn your business from fitness coaching to overall health and wellness. Merchandise like gym bags featuring your company logo can work well.
Other ideas can include tools for others to stay fit while working from home or special exercise equipment for those on the go.
3- Deliver Online Fitness Coaching
If you have reached the ceiling in the local market, there are still ways to increase your customer base. Penetrating the digital audience is brilliant, and online coaching is the most effective route.
You could offer virtual fitness coaching as one-to-one training that is essentially the same as standard training, only via a screen.
You could also produce generic training plans that online users can download for a fee. Either way, the online coaching models can advance the venture.
My former PT still offers Zoom classes at a fee to reach her older audience, who moved away from the area where she taught the classes in person.
4- Produce Fitness Coach Content
As a PT or coach, you already influence people on a daily basis. Why not use content creation to build on this idea and find new revenue streams? Podcasting equipment can allow you to create audio shows.
Whether you charge a fee to the listeners or monetize through ads, it’s a great way to earn more. Similarly, it affords the opportunity to grow your brand image and establish an authoritative voice.
It’s also an ideal excuse to link with other fitness business owners.
5. Create An App For Fitness Coaching
An app for fitness can help make training more convenient and engaging for your clients. But how do you create an app?
Before diving into development, you must plan out all the features and components you want your app to have. Consider the type of user experience you want to provide, what features or functionality would add value, and any potential pain points or challenges users might encounter with the app for fitness.
Please list all the features you want to include and prioritize them based on importance. This will give you a clear roadmap for building out your app for fitness coaching.
6.- Train Others For Fitness Coaching
We’ve already discussed the potential of hiring PTs to work for you and the concept of online coaching. You can combine the two by training other PTs through online coaching.
Sharing your knowledge with fitness workers from around the globe is unlikely to increase competition.
Moreover, with a strong SEO campaign, you’ll gain traffic from people ready to convert. So, your marketing costs won’t be expensive.
Better Still, One Course Could Potentially Earn You Money Hundreds Of Times
- Fitness Books
- Podcast
- Fitness App
- Blog
- Videos
- Dietary supplements
- etc.
7. Use Social Media To Promote It
To promote your fitness coaching business on social media, create engaging content that showcases your expertise and highlights client success stories.
Utilize relevant hashtags and geotags to increase visibility and reach a wider audience. Encourage followers to interact with your posts through calls to action and questions.
Engage with your audience by responding to comments and direct messages promptly.
Collaborate with influencers or other businesses in the fitness industry to expand your reach. Use social media advertising to target specific demographics and drive traffic to your business.
YouTube is a very popular fitness video channel that gives people a flair for how you coach.
Lastly, analyze your performance using social media analytics to refine your strategy and maximize results.
8. Use Local Directories To Promote Your Biz
Local directories can boost the visibility of your local fitness program. By listing your business in online directories like Yelp, Google My Business, and Yellow Pages, you can increase your chances of being found by potential clients in your area.
These directories allow you to provide key information about your business, such as location, contact details, and business hours.
By leveraging local directories, you can enhance your online presence and make it easier for individuals seeking coaching services in your area to find and engage with your business.
Conclusion of How To Start A Fitness Coaching Program
To summarize, building a strong online presence, honing your coaching skills, and leveraging social media can help you attract and retain clients for your fitness coaching business.
By implementing these strategies, you can position your business for long-term growth and success.
Questions For You
Have you considered starting a fitness coaching business? I know several physical therapists who have started their own yoga classes and fitness instructional videos.
