If you want to improve your business fast, video marketing is always one of the first places to focus on. There are, of course, a lot of ways to do this. You might be keen on looking into many kinds of marketing. However, one of the most important things to consider is a video marketing strategy for your small business.
Video marketing is all the rage at the moment, and it’s known to be highly effective. Let’s take a look at how you can make use of video marketing in your business.
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Understand The Power of Videos
First of all, to help inspire you to make more video marketing, it might be helpful to know about its sheer power, as that might surprise you.
The stats show that around 94% of marketers who use video plan to continue because they have seen what a fantastic tool it can be for their purposes. Also, 68% of marketers say video has a better return on investment than Google Ads!
Furthermore, more businesses are reporting that video is helping to drive their sales considerably. That is the final goal, right?
The more you appreciate video’s power, the more likely you are to use it effectively in a video marketing campaign.
Video Marketing Statistics
According to WebFX, one-third of all online activity is spent watching videos, and 55% of people watch videos every day.
The age demographic that watches the most videos is between 12 and 44. Over 75% of the videos watched are from a mobile app, although 75% of viewers prefer watching horizontal videos.
Lastly, 92% of viewers watch with the sound off, which is a good reason to provide captions for your videos.
What Can Video Marketing Do For Your Biz?
- Engage with your audience.
- Tell a story
- Increase social shares
- Improves your SEO efforts
- Educates your audience
- Show how something works
- Increases trust in your brand
- Expand your reach with this medium
- Better ROI
- Increase sales
Hire The Best For Your Videos
The quality of the video is essential. Not just any old video will do. To ensure that, you must hire the best to produce marketing videos for your business.
Many people can help you with your video production. However, you will want someone you can trust who understands how video works and the stages of video production.
Also, someone who has a good eye for making marketing work, too. If you can find that person, it will help with producing fantastic video material that benefits your brand. If you’re stuck, look online to find a sustainability marketing agency.
Elements of Your Video Content Strategy
These four elements will help you produce the best video content for your small business. Watch the video below to learn about them:
Use Teasers To Reel Them In
Did you know using the word YOU can increase your marketing video views by over 95%? Be sure to include the word YOU in your video teaser—that way, you address them individually.
Then, make a statement that your viewers can agree with and offer a solution to their problem.
People’s attention span is shorter than ever, so you have to reel them in quickly with your teasers. Then, of course, keep their attention longer with your well-produced video.
Call to Action
Be sure to end your marketing video with a call to action. Tell them about it in the video, and then put the call-to-action link in the description on YouTube or Rumble.
Ask them to click on it! Moreover, please give them a benefit for clicking on your call to action.
Lastly, don’t forget to market your video content! Please share it on social media, include it in your emails, and post it on your website or blog.
Video marketing on social media is hot today and increases your engagement.
Remember Your Brand in Video Marketing
Your brand is one of the most important things when using video. You need to make sure that you are remembering your brand, as that is what this is all about.
The marketing video you produce must reflect your brand, align with the right values, and ultimately give the right impression of your brand.
The videos will mean that your brand is more positively received when done correctly.
Types of Video Marketing
Video advertising comes in many forms, each with its strengths. Product demos show your product in action, making it easy for viewers to see its value.
Testimonials let satisfied customers share their experiences, which builds trust. Explainer videos break down complex ideas into simple terms, making them perfect for educating your audience.
Live streaming videos create real-time engagement, allowing instant interaction with viewers.
Finally, behind-the-scenes footage gives a personal touch, showing the human side of your brand. Each type has a unique role in boosting your online presence.
Final Thoughts: Video Marketing
Are you seeing the benefits of video in marketing for your small business? I’d love to hear more about it in the comments below.
If you want to quickly get started with video for your small business, try Fliki, an AI tool that creates videos in minutes.
Hello Lisa,
Video Marketing is growing at a rapid speed. People consume videos on daily basis and found it more helpful then the text. You have shared some helpful tips to leverage our video marketing for good results. Thanks for sharing
Regards,
Vishwajeet Kumar
Hi Vishwajeet, video marketing certainly is growing fast. It’s everywhere on all the different channels and even embedded in our blogs. Have you used any yet? Thanks for coming by on this one Vishwajeet and have a great day.