Lisa Sicard

I’m Lisa Sicard, founder of Inspire To Thrive. Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

virtual assistants

The Impact of Virtual Assistants on Modern Work

In an era defined by digital acceleration and rapidly evolving work environments, organizations worldwide are seeking competitive advantages that optimize efficiency and resource allocation. Among the most influential advancements is the surge in the use of virtual assistants (VAs). Powered by AI, these adaptable professionals support a wide range of daily operations, helping businesses of […]

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Free business perks

Free Business Perks – What Are The Hidden Costs of the Perks?

“Free” is one of those words that makes customers light up and pull out their wallets faster. Honestly, it can be the same for employees when it comes to freebies, too, such as free business perks, daily meals and refreshments, free gym memberships, and free public transportation, the list goes on and on.  For customers,

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improve the employee experience

4 Ways Businesses Can Improve the Employee Experience

Looking for an easy way to push your business in the right direction? Implementing strategies to improve the employee experience is essential for any organization aiming to achieve success. There are few better options than enhancing the employee experience. A happy employee not only works better, but is also less likely to leave and more

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using social media as business owner

Using Social Media As A Business Owner: 4 Things To Avoid

Social media is one of the greatest or worst innovations to happen in modern times – depending on whom you ask. Using social media has definitely added a new dimension to digital marketing. However, using social media gives businesses a cost-effective way of spreading the word to the masses. But, we’re not going to be discussing

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threats of digital technology

Digital Technology Threats – 8 Ways To Protect Your Business

As a business owner, you know that digital technology threats to your company can come from anywhere. To protect your business, you must be proactive and implement security measures that safeguard your company against potential attacks. This blog post will discuss some ways to protect your business from digital technology threats. It will also provide tips

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outdated assumptions

5 Outdated Assumptions Small Businesses Still Operate Under

It’s easy for a small business team to feel that all the odds are against them. Still, you have many vital advantages on your side: your passion, your adaptability, your focus, your will, and your capacity to rebrand or start again if you need to. However, you must discard outdated assumptions. However, to fully leverage

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