Lisa Sicard

I’m Lisa Sicard, founder of Inspire To Thrive. Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

business tools

How Business Tools Shape Productivity And Drive Performance

Running a business is a constant juggle. You’ve got strategies to implement, teams to motivate, and deadlines that don’t budge. However, one factor often overlooked in the hustle is the business tools you rely on to complete everything.  Think about it. Have you ever found yourself wrestling with a glitchy app or wasting precious time […]

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retail store categories

What Retail Store Categories Are Unlikely To Lose Appeal Soon?

The market is shifting, and that always seems to be the case. Still, in a world of increasing digital use and even AI development, many are eschewing standard in-person experiences for online convenience. Of course, some retail store categories, at least according to our understanding, haven’t and are unlikely to lose their relevance anytime soon. This

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