Lisa Sicard

I’m Lisa Sicard, founder of Inspire To Thrive. Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

brand new biz

4 Secret Weapons to Prevent Your Brand New Biz From Failing

Starting a brand new biz is thrilling, but let’s face it: there’s also that underlying worry about failure, right? Many brand new biz owners tend to get that nagging fear that things could go wrong—especially with the scary statistic that many businesses fail within the first three to five years. So, what can you do […]

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how to increase your productivity

Small Business Owner? How to Increase Your Productivity

Running a small business is something that many people dream of doing. Giving up the nine-to-five world of employment and gaining the freedom to work independently is an appealing idea for many people. Undoubtedly, many benefits can be gained from launching your own business. However, running a business of your own can be challenging especially

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increase profits

How To Increase Profits In Your Small Business – 6 Ways

Your company’s bottom line is its income after all costs have been deducted from revenue. It can also be referred to as your net profit or net earnings. How to increase profits for small businesses is vital for business growth and sustenance. However, many smaller companies struggle to increase profit margins. According to SmallBizTrends, only

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relevant solutions

Relevant Solutions In Ever Changing Business World

The hyper-digitization of various industry sectors, however, has slowed down since. Now businesses need relevant solutions to todays problems. Nowadays, more and more formerly remote employees are at risk of losing their roles if they can’t relocate closer to the office. Indeed, COVID-19 assistance funds have long been depleted, and businesses need to prioritize expenses

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increase patient engagement

Improving Patient Engagement: Digital Tools for Healthcare

In an era where technology shapes nearly every aspect of our lives, the healthcare industry is no exception. Patients now expect the same level of convenience, personalization, and accessibility in healthcare that they receive from other service industries. The growing demand for enhanced patient engagement has prompted healthcare providers to adopt digital patient engagement tools.

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identity and access management

Essential Strategies for Strengthening Identity and Access Management

Adopting a robust IAM system is more important than ever with ever-evolving cyber threats. Whether protecting customer data or proprietary information, IAM guarantees that only approved individuals can reach specific resources, reducing the likelihood of data breaches and unauthorized entry. Cybersecurity Ventures projects that cybercrime will cost the world $10.5 trillion annually by 2025, underscoring

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