Lisa Sicard

I’m Lisa Sicard, founder of Inspire To Thrive. Small Biz Tipster is my dedicated space for straightforward, no-nonsense tips that help small business owners grow smarter and faster. Voted in the Top 100 Small Business Blogs by Feedspot for 2025 and 2026, and with over 30 years of hands-on digital marketing experience, I share simple strategies here so you can save time on social media, attract more customers, and focus on what you love — running your business. Through Inspire To Thrive, I also provide social media management, training, and consultations.

learn about your customer needs and wants by asking questions

How To Understand Customer Needs And Expectations – 4 Ways

Your ability to attract customers and keep them happy rests on your understanding of customer needs and the solutions that meet them. Customers are at the center of any business. In fact, businesses are built for customers, and without them, businesses may never grow. Little wonder you always hear phrases like “the customer is always right.”

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A man putting money in a jar to save for his retirement

Retirement Planning For Variable Income: Practical Tips For Small Business Owners

If your variable income jumps around from month to month, retirement planning for variable income can feel impossible. One big check, two slow months, a surprise tax bill, and suddenly it drops to the bottom of the list. The good news: you do not need a perfect, steady paycheck to build savings habits that work.

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How to Add Money to Your Venmo Account

How to Add Money to Your Venmo Account Easily: Step-by-Step Guide

Ready to take control of your finances and simplify your transactions? Knowing how to add money to your Venmo account is the first step toward hassle-free payments and seamless money transfers. To truly understand how to add money to your Venmo account, it’s essential to familiarize yourself with the available methods. All of these methods

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marketing ideas for small business

9 Easy Modern Marketing Ideas For Your Small Business in 2026

There are plenty of marketing ideas for your small business today. Your ability to choose the right one for your business might make all the difference between success and failure. Some business owners swear by social media marketing ideas for small businesses. The trick is to know what works and what doesn’t, and then apply

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