There are a plethora of marketing ideas for your small businesses today. Your ability to choose the right one for your business might make all the difference in whether you see success or not. But how do you know which one will work best? Some owners swear by social media marketing ideas for small businesses.
The trick is in knowing what works and what doesn’t and then applying that information in an appropriate way.
After all, you can’t always expect that if something works for one business, it will work the same way for yours.
7 Common Marketing Ideas Include:
You create a list of your email subscribers and then communicate with them via email on a regular basis. This is a great option for companies that have a direct messaging style rather than a complex or very visual product.
Of course, having an autoresponder type of email system will make it more of a money-making email for you. Second emails will go out to those who opened the first and so on. It is a form of re-targeting.
Furthermore, be sure to send emails on a consistent basis. You may need to experiment with different days of the week to see which works best for your business.
Social Media Marketing Ideas for Small Business
Social media sites like Facebook and Twitter allow you to share information and images with a potentially massive number of people.
This type of marketing is great for businesses looking to introduce new products to the public. It also works well for those who want to connect with their current customers on a more personal level.
Advertising on Facebook can be affordable for small businesses if done right. There is no use throwing money at it month after month if you are not receiving returns. Some types of businesses do better than other types of businesses with Facebook boosts and ads.
Search Engine Optimization
This type of marketing entails building your business’s website. The end goal of SEO is ranking as high as possible on relevant search results.
When people are searching for a product or service like yours, your website should come up in their search results.
That way, they can find you instead of someone else! Get SEO experts involved to get the best results. It will take time for the results to come in but once they do they are the best results. You can’t beat the organic traffic that is targeted.
The idea behind integrated marketing is to mix up your various marketing mediums so that they work together instead of apart.
This can be a great way to gain more exposure because you are reaching out in multiple ways instead of just one or two.
Not only will this save you time, but money as well for your small business.
Marketing automation refers to software used by businesses to manage their lead generation campaigns.
These days, there are a number of options available. Like those that monitor website data to those that distribute emails.
I love a tool called ConvertBox where you can have pop-ups on special pages of your site to target those readers for products or services. You can then see your results in their dashboard as well as Google Analytics goals.
Influencers Are Marketing Ideas for Small Business
Working with experts in your industry who have strong followings on social media is a great way to gain some instant exposure.
For instance, if you are starting a new restaurant, getting some big-name food critics to tweet about it will help drive more customers straight to your door!
Video Marketing Ideas for Small Business
Using videos as part of your marketing campaign is beneficial for a number of reasons, such as:
- They can show potential customers how your product works in an interesting and visual way.
- Videos provide businesses with great SEO benefits.
- Once you’ve created a video, you can repurpose it in multiple ways. For instance, turning an explainer video into a tutorial and then onto social media.
With these strategies as your foundation, you should be able to identify which ones will work best for you and your business.
No matter what type of marketing ideas for your small business that you choose, make sure it is appropriate for your company. Furthermore, you can see yourself maintaining it long-term. Of course, you could hire out a marketing agency to do the work for you.
You don’t want to spend time and money on something that is only going to be effective for a very short period of time. Once you have settled on one (or more) of these marketing techniques, make sure to apply the ideas listed above.
These are some of the most crucial aspects in determining whether your business will thrive.