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Being on Track for Your Business May Not Be So Easy

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Are You on Track for What You Want to Accomplish This Year?

I don’t know about you, but for me, I never feel like I’m on schedule for what I want to do. 

On the other hand, I never in my entire decades-spanning business career feel like I will run out of things I want to work on, either. EVER. My life is never boring, that’s for sure!

Are you on track for what you want to accomplish this year? 

being on track

The thing is, I think this restlessness and feeling of chaos as I’m chasing down doing good business, keeps me seeking to do better. And keep going. Then accomplish more like gaining new customers. It makes me keep trying, just like feeling gratitude does. 

When you know and understand your primary goal, you have a clear target to hit. You have a clear focus. via @SueAnnBubacz #biztips Click To Tweet

No Wishy-Washy Business 

But, there’s an important point for accomplishing what you really want. As a business, having a specific goal or goals gives you direction and a way to measure your progress. It’s so easy to get off track in reaching your business objectives, so identifying a set of goals is an essential first step. 

Too many businesses are wishy-washy about what they are doing or are scattered rather than focused on a clear objective(s). 

When you know and understand your primary goal, you have a clear target to hit. You have a clear focus. You give yourself a set measurement to achieve. Accomplishing what you want can only happen when you know what that is, right? 


plan your goals

Guess what? Now comes the harder part of the equation because envisioning your target goal is a lot easier than getting there. 

And to get there, you need to get an accurate picture of where you are now. Remember the part where I mentioned how where you are now and where you’re going matters? Well, this is it. 

Because, if you aren’t realistic about where you are now compared to where you want to be, you’re less likely to reach your target. Not only that, but conduct an evaluation to dial in on the exact steps necessary to ensure the results you want. 

The difference between merely setting a target and reaching it starts with this careful evaluation step. Then, planning the actions in (smaller) steps to get you there for the next part. Make sure you are getting an unbiased perspective in evaluating your business. Please.

Because, here’s the kicker. If you find you are unable to map the action steps for a viable path to get the results you want, and in a reasonable time period, then maybe you need to reset. 

The difference between merely setting a target and reaching it starts with this careful evaluation step. Then, planning the actions in (smaller) steps to get you there for the next part. #biztips #goals Click To Tweet

Accurate Evaluation, Resource Allocation, and Action 

For example, you may find you don’t have the resources—either time, materials, or money—to reach your goal. Setting unattainable goals means failure and so it may be better to set smaller goals leading to your ultimate goal.

As long as you break down goals into doable proactive steps and then specify a timeframe to get there, you can ultimately reach your goals. (Hint: Without setting completion dates, even if in stages, you lose the accountability a timeline gives you.)

More than a place to start and goal to end, accurately determining needs and resources along with a realistic timeline is essential. If you can’t visualize and plan the steps from where you are to where you are going with certainty, you may have red flags to consider. Remember, you want to set yourself up for success. 

I know you want to shoot for the moon and I want you to get there. But, if you aren’t reasonable about the results you expect, and if you can’t connect the dots from your current position to the desired results, you may be sabotaging yourself. 

The difference between merely setting a target and reaching it starts with this careful evaluation step. Then, planning the actions in (smaller) steps to get you there for the next part. #biztips Click To Tweet

Look at Your Business in Tiers

If you are self-employed or running a small or boutique business, having too many goals at once adds confusion and chaos to accomplishing what matters most. Even for bigger companies, assigning action steps to different people for different goals or direction to complete what matters most, assists in achieving your most relevant business goals. 

If you need to check your thinking, refer to your Board of Directors, or outside advisory sources, or trusted mentors. 

Simply put, your focus is to understand and highlight top-level goals, allocate resources to achieve them, and monitor progress. 

When you continually track, review, and adjust operations to reach, sustain, and build on your goals, you’ll steadily move the needle for the results you want. It’s not about dreaming and wishing something happens but about making it happen with purpose. 

As you continue to hit your desired results, you can level up expectations, working to meet or exceed them over time. The more you work within a reasonable and realistic plan of action, the better your focus and ability to stay on track, reaching business targets. 

Define Action and Result for Being on Track

Start with a controlling idea. Your “why” in business. This “why” makes it perfectly clear why you do what you do and guides the entire organization and everyone in it. With this overarching premise, defining a core action and result is easy. 

Within this framework, the next component is creating a Mission Statement to further hone in on your core business objective and calibrate direction. Understanding the benefits of a shared mission solidifies a unified effort to reach goals. 

Make sure your business Mission Statement is a team sport, meaning every member has a part in moving forward in a cohesive direction. via @SueAnnBubacz Click To Tweet

Be sure to make your Mission Statement a team sport, meaning every member has a part in moving forward in a single direction. Define core values to reflect the characteristics of what’s important in terms of both the company and operations. 

Then take things a step further by defining critical actions, the systematic pieces to get the things done on a day-to-day basis to cause bigger things to happen. List 3 things for each role or department to create a daily momentum towards achieving the big picture.


moving forward

By breaking things down to create a universal understanding of the mission and setting expectations to reach goals, success is driven with purpose.   

Maybe, as I often do when I write, I’m reminding myself as well as you, just how important it is to set goals along with mapping out an action plan to actually achieve them. As we approach the last quarter of the year, it’s not too late to regroup, recheck, and realign actions and goals for a big finish.

Are you being on track for your business now?

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Sue-Ann Bubacz
 

Sue-Ann is a Content Creator for Business. She loves writing and producing original content assets to help you connect with people and grow your business through engaging, unique, and creative content projects. Connect with Sue-Ann via her website. Thanks:)

Click Here to Leave a Comment Below 2 comments
Ryan K Biddulph - September 26, 2019

Sue-Ann this advice rocks! That clarity aka specific business focus point, that vibes with me so much now. The clearer I get, even though it feels uncomfortable to let go old thinking and ways of blogging, seeing increased success in terms of money and traffic – over time – is well worth it. Feels scary a bit but overall, good, to get clear….plus I cannot argue with helping more people and making more money.

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    Sue-Ann Bubacz - October 1, 2019

    Ryan:

    So much reflecting lately so I don’t waste precious time and resources plus I have to stay on track! Already it feels like things are moving forward, and quickly, by adopting this focused mindset.

    Even with more responsibilities moving forward, I feel lighter! Thanks for checking this one out.

    Thanks, Lisa:)

    Sincerely, Sue-Ann

    Reply

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