Organic traffic – what is it exactly? Well, long story short it’s the kind of website traffic you don’t have to pay for. People who visit your site organically find you off of their own back, and don’t need to be actively advertised to.
Most of the time these visitors will come straight from Google, having found you through certain search keywords. Can you increase organic traffic?
As such, a lot of businesses find it hard to bring these kinds of visitors their way. After all, organically driven traffic means you’ve built up your brand and have a good ranking on search engines, right?
Not in every case! Indeed, we’re here to tell you it’s not as hard as it sounds to try and create organic streams. So there we are: creating organic traffic for your business isn’t difficult.
Rather it’s just a long-term process you have to constantly keep up with.
And a lot of small businesses miss out on the rewards of organic traffic simply because of this. They don’t see results in the first few weeks and lose motivation for the campaign.
So let’s make sure your own business doesn’t fall into the same trap. Check out the points below to get your business started off on the right foot.
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What Is Organic vs Direct Traffic?
Organica traffic to your website is when people find your business when they are searching online. They do not come to you via ads or social media but on search engines. Your website or blog post answers their question.
Direct traffic vs organic traffic is when a user knows your business name and types in the URL. They land on your website directly.
How To Increase Organic Traffic? Mostly Through SEO
SEO is the bread and butter of the online business world. It’s how a small business goes from irrelevant to number one on Google search pages, and helps a brand to maintain its consistency within its niche.
And even with organic traffic, SEO has a lot of power.
After all, it’s the main reason someone will find you when tapping in their search – if you’re not crafting your content to be search engine relevant, you won’t be found at all!
But you’re probably already targeting a lot of specific, high-value keywords. That’s good! However, in order to get more organic traffic, your SEO campaign might need realigning.
Indeed, focusing on location-based keywords is often the best way to bring a customer to your door. People know the service they need, and where they need it, they just don’t know the best business to go to.
Make it easy for them by crafting your content to be location specific. However, don’t forget about voice search optimization as well.
Build An Email List
Building an email list crosses over into the outbound marketing category. After all, you’ll be inviting people to sign up for emails on a regular basis containing plenty of exclusive offers.
However, once someone has signed up and has freely given you their email address, the results cross into the organic territory.
You can’t make someone click on a link. Similarly, you can’t make them even open the email in the first place. But if they do, it’s because they want to – not just because you’ve placed a catchy advert right in front of them.
Which is why a hardy email list is so invaluable. Invest in building it, designing your email template well, and how to be beneficial instead of spammy.
Invest In Your Content Marketing For Organic Traffic
You might have heard this before, but the content is king in the online sphere. A well-padded-out blog will have ten times the amount of return compared to social media marketing alone, and that’s a number you can’t afford to miss out on!
So be sure to invest in your content marketing scheme for a good source of organic traffic.
How can you manage this? It’s all about knowing your brand. What message do you want to put out there? What kind of content would your average customer benefit from, that isn’t simple sales copy?
Do a bit of market research here to answer these questions in full.
You could also work with eCommerce consulting services to get a headstart on your content calendar; knowing what you’ll write months ahead of time will really help you to create a consistent stream of value.
The more value there is for the customer, the more likely they are to click on you.
Get On Social Media Regularly
Social media is a great place to source organic traffic. The more you post, the bigger a footprint you’ll leave, and that’s great for search rankings. More content equals a potentially higher place!
However, the more you post on social media, the more chances you have of bringing new faces to your profile. On modern social media, algorithms tend to like high content numbers.
Lisa, Small Biz Tipster
Not only that, but your brand’s style will really shine through here. An attractive personality is the best beacon possible.
Not only can it cause someone to follow, but it’s likely to get them talking about you organically too!
Guest Post Amongst The Best
Guest posting is a great way to get your name in front of the right audience without having to pay for the privilege. So look into your niche and find out who the most influential of names are, and then submit an idea or two!
Once you’re right there ‘speaking’ in front of them, it’s up to them to follow things up. Only the most interested of parties will want to find out more about you, but that’s what you need here.
Bigger is better, right? Well, when it comes to chasing down leads, you don’t want to be wasting your time! So when someone finds you and your business through a guest post, you’ve got something you can truly capitalize on.
Yes, organic traffic can be slim at first, but the more you get your name out there, the bigger this stream will become. Indeed, at some point, your business name will begin to speak for you!
Lisa, Small Biz Tipster
Organic Traffic Analysis
Analysis of your web traffic involves tracking and understanding how people find your website through search engines like Google. It’s crucial to see what keywords and phrases drive traffic, where that traffic lands on your site, and how visitors engage with your content.
With this data, you can optimize pages, restructure site navigation, and identify content opportunities to rank higher for relevant searches.
To analyze organic vs. referral traffic, review sources like Google Analytics and Google Search Console.
Look at top landing pages, average session duration, bounce rates, and conversion rates from driving organic traffic. Identify high-performing keywords, pages, and content clusters.
Then, use this intel to create more targeted, SEO-driven content that meets user intent behind specific searches.
Watch this video I made on how to find where your traffic is coming from. You can see step by step how to set up your analytics.
In Conclusion Of Increasing Organic Traffic
Creating organically driven traffic for your business may be challenging, but the payoff is incredibly worth it. Take your time to come up with your strategy, and work on a month-by-month basis to ensure you’re hitting your goals each time.
You’ll soon start to see new visitors you’ve never had a lead on before, and they’ll be arriving in their droves.
What are you doing to increase organic traffic to your business website? I’d love to hear about it in the comments below.
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