fitness coaching business

6 Ways To Strengthen Your Fitness Coaching Business In 2023

The beginning of a new year has seen you encounter a host of new clients that have set fitness as their new year resolution. When thinking about your goals for 2023, however, building a stronger fitness coaching business that generates more money sits at the top of your agenda. You could start an app for fitness coaching to make it easier for clients to stay fit on the go.

It may seem a difficult task, especially if your schedule is already packed. However, there are several options at your disposal. Here are five that you may want to use in 2023.

1- Hire PTs To Work For You

You’ve already built a solid blueprint for how to win clients and deliver meaningful fitness programs. If you’re currently turning local customers away due to a lack of time, it may be time to hire others to work for you.

By teaching these physical therapists to follow your blueprint, you can grow your company’s client base to reach the next level.

Your employees get a steady flow of customers while you get to take a commission from what they earn. It doesn’t have to be you versus the world, and this is the perfect example.

2- Sell Fitness Products

When clients trust you with their fitness strategies, they will probably trust you with nutritional advice too. This is the perfect time to release a line of products to create an entirely new revenue stream. Experts like TCI can provide turnkey dietary and supplement solutions. This allows you to deliver quality items that also carry your brand.

It can be the ideal way to turn your business from fitness coaching to overall health and wellness. Merchandise like gym bags featuring your company logo can work well too.

Other ideas can be the tools for others to stay fit while working from home or special exercise equipment that can be used for those on the go.

fitness products
Sell various fitness products and add your logo to them.

3- Deliver Online Fitness Coaching

If you have reached the ceiling as far as the local market is concerned, there are still ways to increase your customer base. Penetrating the digital audience is a particularly smart move, and online coaching is the most effective route. You could offer virtual one-to-one training that is essentially the same as standard training, only via a screen.

Or you could produce generic training plans for online users to download at a cost. Either way, the online coaching models can potentially take the venture to new heights.

My former PT still offers zoom classes at a fee to reach her older audience that moved away from the area where she teaches the classes in person.

Or you could produce generic training plans for online users to download at a cost. Either way, the online coaching models can potentially take the venture to new heights. Click To Tweet

4- Produce Fitness Content

As a PT or coach, you are already influencing people on a daily basis. Why not use content creation to build on this idea and find new revenue streams? Podcasting equipment from American Musical can open the door to creating audio shows.

Whether you charge a fee to the listeners or monetize through ads, it’s a great way to earn more. Similarly, it affords the opportunity to grow your brand image and establish an authoritative voice.

It’s also an ideal excuse to link up with other fitness business owners.

5. Create An App For Fitness Coaching

An app for fitness can help make training more convenient and engaging for your clients. But how do you go about creating an app?

Before diving into development, it’s important to plan out all of the features and components you want your app to have. Consider the type of user experience you want to provide, what features or functionality would add value, and any potential pain points or challenges users might encounter with the app for fitness.

Make a list of all the features you want to include and prioritize them based on importance. This will give you a clear roadmap for building out your app for fitness coaching.

app for fitness coaching

6.- Train Others For Fitness Coaching

We’ve already discussed the potential of hiring PTs to work for you as well as the concept of online coaching. You can combine the two by training other PTs through online coaching. Sharing your knowledge with fitness workers from around the globe is unlikely to increase the level of competition.

Moreover, with a strong SEO campaign in place, you’ll gain traffic from people ready to convert. So, your marketing costs won’t be expensive.

Better still, one course could potentially earn you money hundreds of times.

  • Fitness Books
  • Podcast
  • Fitness App
  • Blog
  • Videos
  • etc

Fitness Coaching Questions For You

Have you thought about starting a fitness coaching business? I know several PTs who have started their own yoga classes and fitness instructional videos.

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