If you’re about to put your business’ name and product out there for the first time, then you’re going to need a clear marketing campaign launch outline in place. However, putting one of those together is easier said than done! And as a small business, it can often feel like the marketing resources necessary for the type of reach you want to get are simply inaccessible. You want to be sure your ROI for your marketing campaign is attainable.
But there’s a lot you can do to kick start your marketing ideas in 2022. All you need is a bit of time to sit down and make a plan that’ll really work for you. With the points below, we’ll show you how to do just that.
Know Your Target Market for Marketing Your Campaign Launch
The first thing you’ll have to do is do a bit of research. Whether you’ve already got a customer base or not, you need to find out what they respond to, and that can be done in a variety of ways.
Firstly, figure out who you want to sell to. What do they do, what do they look like, etc., and then find out where they’re already shopping?
In doing so, you’ll be able to follow the marketing trends much more closely. You’ll be able to see where the marketing personas you’ve crafted fit, and what you need to do to reach out to who they represent. You’ll be able to better allocate your budget, and you won’t waste as much time chasing dead leads!
Determine Your Capabilities
The next step is to figure out what budget and what tools you’re working with. What can you do, as a small business with limited funding and a limited staff body? You can pull off an email marketing campaign, of course, but you may not have the stones to put a TV advert together!
However, that doesn’t have to completely limit you either. While there might not be room in the budget for a full-scale advertising campaign, you can outsource in a leaner way.
For example, hire a video production company like Two Giraffes, get a couple of 30-second reels for your social media profiles and then reap the benefits of online visual engagement without any traditional, substantial cost to you.
Set a Marketing Campaign Goal
Finally, set a goal for your marketing: how will you know the campaign has been a success? Don’t just set out one milestone here – you’re going to need small steps along the way to ensure you’re always on the right path.
All in all, you’re going to need to set SMART goals; with these goals in place, you’ll be able to track what your marketing is bringing in. So, you’ll be able to see conversions go up, how many new visitors your website gets, and even just how many more products you’ve sold compared to last month.
Goals make the process a lot more simple!
If you want your marketing campaign to hit the ground running, these three factors are the best to start with.
Will Your ROI for Your Marketing Campaign Work?
You want to make sure your return on investment (ROI) for your marketing campaign works. There is nothing worse than spending a lot of money and not getting any return for it.
Learn how to calculate your ROI: The ROI is calculated by subtracting the initial value of the marketing investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the marketing campaign investment, then finally, multiplying it by 100.
Your Turn on Your Marketing Campaign Launch
Have you done a marketing campaign launch for your small business? Have you tried video content for marketing? I’d love to hear more about it in the comments below.