Creating the best experiences for clients helps bring them back again and again. Retention of customers is a lot more challenging than acquiring them in the first place, so experiences matter. As a business, putting on events may be an occasional or regular occurrence. It depends on what type of business it is. Despite how often they are put on, every event should be better than the next. This guide will explore six tips that are going to help create a rewarding event experience for clients.
Whether you’re hosting a small conference, large meeting, or company-wide retreat, making sure your business event is successful can seem like a daunting task. But never fear! Here is everything you need to make sure your event goes off without a hitch. From finding the right venue to promoting your event to crafting the perfect agenda, read on for our top tips on how to make sure your business event is a success.
As a result, businesses that put on excellent event experiences will likely have the best success.
Table of Contents
1. Rewarding Event Experience for Clients by Choosing a Space That’s Accessible For All
First and foremost, think about the space that’s booked for an event. It needs to be functional to the type of event that’s been thrown and accessible for most guests to get to easily.
There’s no point in having a warehouse-style event space when there are only a few hundred people going to the event. Cater the event space to how many are confirmed on the guest list.
Estimate how many people are likely to go and then pick an event space that won’t swallow everyone up or make them feel too cramped.
The space needs to be easy to get to, especially if it’s being held for those coming from near and far.
Finding the Right Venue
One of the most important aspects of planning a successful business event is finding the right venue. The space you choose should be conducive to the type of event you’re hosting. For example, if you’re hosting a small conference, you’ll want to find a space that has enough room for all your attendees as well as any AV equipment you might need.
If you’re hosting a large meeting, on the other hand, you might want to find a space that can be easily divided into smaller Meeting Rooms. And if you’re hosting a company-wide retreat, you’ll want to find a venue with plenty of activities, catering, and amenities on-site so that your attendees can relax and recharge during their stay.
2. Brainstorm the ‘Swag’ Bag Offered to Your Clients as a Thank You
When it comes to merchandise or ‘swag’ as it’s called at events, it’s good to offer freebies that communicate the right message or intent from the business. Think about how this bag of merchandise can partner up with those who may be contributing to the event itself.
The purpose of the event might warrant certain gifts being handed out and a budget needs to be allocated for this. Try not to overfill the bag or throw in items that aren’t really going to provide a lot of use or present a low value to the client.
The swag bag is one that is often judged by clients too. So it’s important to ensure that there’s plenty of good stuff in there!
3. Use Professional and Skilled Suppliers for Outsourcing Needs
When it comes to the finer details like registration and name badges, to lighting and staging, outsource these services. Having event badges, for example, can be a great way to provide the right format sizes whereby everyone can see who one another is through a visual cue.
Having professional and skilled suppliers is going to elevate the quality of the event itself. It makes everything a lot more aesthetically pleasing.
Not only that but for the social media feeds, it pays to showcase the event in the best ways possible.
4. Create Networking Activities For Clients
Networking activities can prove extremely beneficial for anyone, both clients and companies alike. When it comes to event planning, incorporating networking activities is handy to break up the schedule of the event.
Consider what networking opportunities are available and how this may be beneficial to the clients that are attending. Make sure to tailor it to the clients but also to the event itself.
Think of different topics of conversation that help through these activities so it will be a rewarding event experience for clients.
5. Rewarding Event Experience For Clients by Using Your Social Channels
Social media nowadays plays a big part in many events that take place throughout the country and beyond. It helps add to the hype of the event before it happens. It also promotes it during and after so that everyone can see what goes on inside.
This sort of exposure can help build the business in general. However, it also entices more clients to attend the following year if this becomes an annual event. Make sure that a social media profile is set up or that you’ve got a social media manager/assistant taking content every day or for the duration of the event.
That way, it’s going to give you plenty of marketable content for the future.
Other Ways of Promoting Your Event For Rewarding Event Experience For Client
Now that you’ve found the perfect venue for your upcoming business event, it’s time to start promoting it! The best way to promote your event will vary depending on your target audience as well as your budget.
If you have a large budget and are targeting potential attendees who are not already familiar with your brand, then traditional advertising methods such as TV or print ads might be the way to go.
However, if you have a smaller budget and/or are targeting potential attendees who are already familiar with your brand, then digital marketing methods such as email marketing or social media ads might be more effective.
When promoting your event, be sure to include all the relevant details such as date, time, location, keynote speakers, agenda items, etc. You should also include a call-to-action (CTA) such as “Register Now!” or “Learn More!” to encourage potential attendees to take action.
And finally, don’t forget to include a link to your event website or registration page so that potential attendees can easily find out more information about your event and sign up to attend.The best way to promote your event will vary depending on your target audience as well as your budget. #businessevent Click To Tweet
Creating the Perfect Agenda
Once you have found the perfect venue for your business event and started promoting it to potential attendees, it’s time to start working on crafting the perfect agenda.
In order for your event to be successful, it’s important that there is a clear purpose or theme. One that runs throughout everything from the keynote speeches and breakout sessions to networking opportunities and leisure activities.
An effective agenda will strike a balance between offering attendees valuable insights and takeaways. Not only that but also allows them ample opportunity to network with each other and relax in between sessions.
When crafting an agenda for your business event, be sure to consider what format will work best for achieving your objectives.
Not only that but taking into account the attention span of your average attendee. After all, no one wants to sit through hours of speeches or meetings without any break! That would not be a rewarding event experience for clients.
6. Gather Client Feedback and Insights for Future Events
When it comes to the event itself and for future events, it’s worthwhile to know what attendees think of what’s been put on. That’s why it’s good to gather customer feedback during the event where possible and afterward.
You could leave a quick and easy questionnaire for participants to answer and give away a prize to gather entries.
In Conclusion – Having An Rewarding Event Experience For Clients
As a result, a business has an insight into data that benefits future events that take place. With these tips, businesses can create top-tier events for their clients now and beyond. Do you have any other tips to add to this list for a rewarding event experience for clients? Please drop a comment below.