branding

brand appearance

Why Is Name Brand Appearance So Important For Your Biz?

There is a good chance that if you own a company, you have never considered what it’s like to be a customer. Everyday tasks distract us, but what about the company’s image in the eyes of its customers? A repeat customer’s sales likelihood is between 60 and 70 percent, therefore we need to concentrate on …

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How to make your brand more authoritative

How to Make Your Brand More Authoritative and Persuasive

When brands are authoritative, they put themselves at a tremendous advantage versus the competition. Customers flock to them in their thousands, trusting that they have advantages that others don’t. But getting to this stage is tricky. Only a handful of firms in each industry ever really pull it off. The trick is to know how …

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