branding

How to make your brand more authoritative

How to Make Your Brand More Authoritative and Persuasive

When brands are authoritative, they put themselves at a tremendous advantage versus the competition. Customers flock to them in their thousands, trusting that they have advantages that others don’t. But getting to this stage is tricky. Only a handful of firms in each industry ever really pull it off. The trick is to know how …

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building a brand

Building a Brand – 12 Tips to Your Business Brand’s Success

You have an excellent idea for a small business. You’ve made all the plans and created your perfect logo, but how do you know if it will be successful as you are building a brand from scratch? Many things go into being a successful business owner, but some common mistakes to avoid. In this blog …

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