Getting ready to launch your business online can be exciting, but it can be pretty daunting too. You want your launch to go off without a hitch. Furthermore, you want to ensure that your business has the best chance of being successful off the bat, which means you can worry about this and that.
That’s why we’ve put together a list of things you should do before you launch your business online. By following this guide, you can take the stress out of launching your company. It ensures that everything goes as smoothly as possible.
Launch Your Business Online With These 6 Tips
1. Put Site Monitoring in Place
The first thing you should do when you are getting ready to launch your business online is to ensure you have set up a means of monitoring traffic to your site, how many conversions you get from various sources, and how well your website is doing in general.
It’s important that you do this so you can see what is working for you and tweak anything that is not.
Many people do not put website monitoring in place until their website has been up and running for a while. However, that means that they don’t spot any mistakes early on, which can put customers off using their site.
For example, good monitoring software like Greencheck with its 12 SEO and website monitors can not only monitor traffic but also let you know if there are any spelling mistakes on your website that could harm your company’s credibility. So, as soon as your website is made, get some monitoring software in place.
2. Write Plenty of Content To Launch Your Business Online
Before you launch your website, it is a really good idea to ensure that you have plenty of content ready to post. The more often you post things like blog posts and how-tos and the more regularly you do so, the easier it will be to pick up traffic and attract people to your website.
Ideally, you should aim to produce enough content to cover a couple of months’ worth of publishing, then you can schedule your posts in advance and you won’t have to worry about producing content for a while.
If you don’t have time to do this yourself, hiring a good freelance content writer is a good way to get the quality content you need, even if you are on a tight budget. Or you could use an AI tool for writing content as well.
3. Set Up a Newsletter for Your Online Business
Before you launch your business website, it is also a good idea to set up a newsletter. When people visit your website for the first time, you want to be able to gather their details so that you can continue marketing your goods and services to them in the future.
If you have a newsletter sign-up in place, this is one of the best ways to collect their email addresses so you can send special offers or coupons or whatever you can think of to entice them to make a purchase.
Of course, just having a newsletter sign-up in place on your website is not enough; you need to find a way to encourage visitors to actually enter their email addresses and sign up for your newsletter in the first place.
A good way to do this is to offer a discount or freebie for anyone who signs up. So, take the time to think about what you can offer that will encourage sign-ups and ensure that you have that information immediately available for visitors to your website.
4. A Social Media Presence Before You Launch It
It is probably a good idea to ensure that your business has a strong presence on all of the major social media platforms BEFORE you launch your website too. Start building engagement on those sites, which you can do for free by posting quality content. Then add and interact with as many people in your target audience as possible. When you launch your website, you should see some immediate interest from your social channels.
You can use your social media profiles to let your audience know about the launch in the first instance, and then to keep directing them to new content, products, and services as and when they go live.
Customers are more likely to trust a new company if it has a strong social media presence where they can see what it is about and who runs it.
So although it may be tempting to launch your website without first building up a social media presence, it really is a better idea to do things the other way round.
5. Plan a Cool Announcement For Your New Online Biz
Planning how you will announce your business launch is the most fun part of the process Will you hold a contest? Will the first customer win a prize? Or will, you offer all of your products at a discount? Will you hold an online launch party?
The possibilities are endless but you need to choose something that your target audience will love. Just make sure that you do something special because no one is going to care about a business launch where nothing happens apart from a website going live.
Make it special – it is your big day after all, right?
6. Test Your Website Before Your Launch Your Business Online
Last, but definitely not least, you should take the time to test your website to ensure that it works as it should. Pretend you are a user and try navigating every aspect of your website. From finding the homepage to clicking on the various products on offer. And yes, even going so far as making a purchase.
This is the best way to ensure that it is working as it should. You can iron out any bugs before you launch.
A website that is not working properly and which is not user-friendly will not encourage anyone to buy.
So it is really important that you do this!
If you are about to launch your business online, do all of the above first and you can pretty much guarantee that your launch will be the big success you hope it will be.
Your Turn on How To Launch Your Business Online
Have you done all the above steps to launch your small biz online? I’ve yet to do the newsletter here but will be in the near future! Stay tuned.